Wednesday, August 18, 2010

Appreciative of the offer, but disapproving of the message

If you live in Northern or Central California, have you noticed Raley’s new marketing campaign? "It’s a mom’s world," apparently, and we’re all just shoppin’ in it.

This ad probably wouldn’t have bothered me 6 months ago. But then something happened. I became a mom myself.

Now, this ad campaign makes me want to hurl things at 1) my TV, 2) billboards I see reminding me it’s a mom’s world, and 3) actual Raley’s and BelAir stores.

Read more . . . .

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